About the brand
Pastel Proper is a decorative home brand known for our customizable decorative books, The Blank Book, and coordinating lacquered trays designed to celebrate meaningful places, memories, and moments.
Have questions about our wholesale program? We've answered all your questions below...
EVERYTHING YOU NEED TO KNOW
Wholesale FAQs
What do we sell?
Our signature decorative Blank Book features a fabric-bound cover with a gold debossed spine and intentionally blank pages.
Our lacquered trays coordinate seamlessly, blending style and function.
So the inside is really blank?
Yes, it's really blank! Because let’s be honest… who’s really opening their decorative books anyway?
That said, the beauty is in the flexibility. Style it simply as décor, or fill it with notes and messages.
Often used as a guest book, which means your memories don’t get tucked away in a box somewhere. Instead they’re proudly displayed in your home, easy to grab, flip through, and enjoy at a moment’s notice.
What makes them customizable?
Every Blank Book starts with your selected fabric color(s) and is completed with gold debossed spine text and icon detailing.
Retailers may select from our curated and ever-growing library of core spine designs or introduce something custom and uniquely meaningful to their market.
Stores can get super creative with custom spine titles that feel deeply personal to their clientele, whether that’s:
- A town or city name
- A neighborhood
- Geographic coordinates
- Zip codes
- Vacation destinations
- Meaningful phrases or local sayings
Pair your selected spine text with one of our signature icons in thoughtfully chosen colorways, and you have a product that feels intentional, giftable, and uniquely local.
What are the required order minimums?
- Opening Order Minimum: $450
- Reorder Minimum: $200
All tray styles and book spines are sold in case packs of 5. Colors may be mixed within each case pack!
If introducing a new custom spine design, a two–case pack minimum (10 books) is required for the initial order only. Once the design is in rotation, it may be reordered at our standard case pack minimum of 5.
How long does it take to receive my order?
Please reference our 2026 ordering schedule below.
To maintain quality and offer customizable spine options, our Blank Books are produced in curated bulk runs throughout the year. Wholesale ordering is open year-round, but fulfillment follows scheduled production rounds.
Lead times vary depending on when an order is placed within the round, and estimated ship dates are always shared at confirmation.
2026 Blank Book Production Rounds
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Round One - Completed
Accepting orders through Wednesday, January 21st.
Shipping mid-February.
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Round Two - NOW ACTIVE
Accepting orders through Wednesday, April 8th.
Shipping early-May.
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Round Three
Accepting orders through Wednesday, July 15th.
Shipping mid-August.
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Round Four
Accepting orders through Wednesday, October 14th.
Shipping mid-November.
DO WE SELL ON
F A I R E
Our lacquered trays are available on Faire for easy wholesale ordering.
Because our Blank Books are custom and made-to-order, they are not available on Faire.
PRICING
Retail Markups
Our wholesale pricing is structured to support standard keystone markup (2x wholesale = MSRP).
Zip Code Protection
Exclusivity
While we do not offer formal zip code exclusivity, the customizable nature of our products allows each retailer to curate a collection that feels distinct from other stores and tailored to their own clientele.
Build your Blank Book
Create a curated offering for your shop by selecting from our existing designs or developing custom spines unique to your clientele.
Markets + Trade Shows
We attend the winter and summer Atlanta Home and Gift shows!
AmericasMart Building 2 | Floor 2