Pastel Proper was founded in 2022 by two sisters who loved decorative books that celebrated special places. Designed intentionally blank inside, our books turn meaningful destinations into timeless décor pieces and memory keepsakes.

In 2025, friends Eleanor and Marie took ownership combining their love of interiors and complementary backgrounds in design, retail, and consulting. Together, they continue the brand’s mission to create products that are as meaningful as they are beautiful.

Today, Pastel Proper celebrates life’s special moments through playful design.